For advertisers & media buyers
Publisher advertising. From brief to report.
Plan a campaign around your audience and budget, review the proposed spend, and follow delivery through Diretsa Media Control.
Start with the campaign you want to run.
Tell Diretsa who you want to reach, what you want the campaign to achieve, and when it needs to run. Available publisher placements and artwork requirements can then be discussed against your budget.
- Set campaign dates and budgets in South African rand.
- Review proposed placements and spend approvals.
- Upload artwork for the required sizes and check its link.
- Follow impressions, clicks and placement-level delivery.
Your campaign brief
- Goal and audience
- Your brand, campaign objective, intended audience and destination website.
- Dates and budget
- The planned start and end dates and the budget you want to discuss, in rand.
- Artwork and reporting
- What artwork you have, who can approve it, and the reporting you need.
A clear record of the campaign
Spend and approvals
Review campaign plans and budgets. Only users with the relevant permissions can approve spend.
Artwork and delivery
Artwork is checked for the placement and destination link before live approval. Pause and resume controls are available to authorised campaign operators.
Results and history
Review impressions, clicks, click-through rate and placement breakdowns, alongside the campaign’s activity history.
Know what the numbers mean.
Impressions and clicks describe ad delivery and engagement, not guaranteed leads or sales. Agree available inventory, pricing, approval responsibilities and reporting scope before launching. No fixed campaign price or minimum budget is published here.
Let’s start with your audience.
Tell us about your publication or your next campaign. We’ll discuss placements, budgets and the next step.