Questions & answers
What Diretsa does, who it is for, and what to confirm before joining the network or running a campaign.
A media network that connects South African publishers with advertisers. Publishers list ad space on websites, newsletters, screens, print, radio and more; advertisers book it in rand and pay by card. Diretsa is run by Aha Core (Pty) Ltd.
Publishers of any size with an audience: websites, newsletters, screen networks, billboards, print, radio, podcasts. And advertisers, agencies and media buyers who want to reach South Africans.
Choose Get started, confirm your email and create a publisher or advertiser organisation. Then verify your website or brand — or, if you have no website, send your business details for a quick check. Joining is free. You can belong to both kinds of organisation.
Yes. Many businesses only have a Facebook page, Instagram or WhatsApp. Give your registration number (or ID for a sole trader) and a contact number; a Diretsa admin checks them, usually within a working day. Your ads can then link to the pages and WhatsApp number we approve.
Joining is free. Publishers set their prices. Advertisers pay the publisher's price for what is delivered, from R100 a booking. Publishers receive 70% of media revenue; Diretsa keeps 30%. No VAT is charged: Aha Core (Pty) Ltd is not registered for VAT.
Top up your balance by card through Paystack, from R100. When a booking is approved its budget is held; you're charged only for what runs and the rest returns to your balance. Businesses can ask for a credit account with monthly invoices.
Monthly, from the 7th, by bank transfer, once earnings reach R200. Add your bank details in Payouts; they're checked with the bank, and payouts to new details start after 7 days. Delivery you report yourself (anything not counted by Diretsa's ad server or player) is paid once the advertiser's 30-day dispute window has passed.
Website display, newsletters, digital screens, creators and social accounts are open to every publisher. Diretsa counts website and newsletter ads with its own ad server, and screen plays with the free Diretsa player. Radio, print, billboards, TV, podcasts and other channels can be listed too; Diretsa opens them for sale per publisher once it knows the publisher.
Every placement and booking shows how strong its proof is. Verified by Diretsa: our ad server or the Diretsa screen player counted it. Publisher's system report: a report from the publisher's own system. Publisher's own report: logs, tear sheets or photos. You can dispute a report within 30 days, and publishers are paid for reported delivery only after those 30 days.
Yes. Add https://api.diretsa.com/mcp as a connector in your AI app and sign in. You choose what it may do. It can plan and book for you, but every booking needs your yes in the chat, up to R10,000.
Yes. Review each ad before it runs, block categories such as alcohol or gambling and named competitor brands, and accept or decline bookings for media you run yourself.
Every new ad is checked before it runs: for phone numbers, QR codes, other brands' logos and prize or 'verify your account' wording, and a person checks every ad from a new advertiser. Ads can link only to the advertiser's own website or pages we approved, and every day we follow each live ad's link; if it starts sending people somewhere else, the ad is paused.
Sign-in is by confirmed email with optional two-step sign-in. Card details go straight to Paystack; we never see them. We keep only the last four digits of bank accounts. See the privacy notice for details.
No. We show you exactly what ran and charge only for that, but bookings, clicks and sales depend on the audience, the ad and the offer.
Yes. Bring your own AdCP buying agent: create an AdCP key in the console and use the connection address it shows. Agents can find placements, book, change, pause or cancel bookings, send artwork, check status, and read impressions, clicks and spend. Claude, ChatGPT or Copilot can also plan and book at https://api.diretsa.com/mcp; each booking needs your clear yes in chat with a one-time code, up to R10,000. Top-ups, payments and bank details stay on diretsa.com.
AdCP (Ad Context Protocol) is an open standard for AI agents that buy media, described at adcontextprotocol.org. Diretsa is an AdCP seller. Its sales agent is built on the official AdCP SDK and speaks AdCP over MCP with signed-in access. The console books through the same sales agent.
Yes. The same prepaid balance and trust-based limits, first-booking reviews, artwork checks, verified-site or approved-page links with daily re-checks, placement proof levels and publisher ad rules apply. Artwork from outside agents is checked too. Sandbox test accounts can book, but are never served or billed.
AI checks artwork for phone numbers, QR codes, other brands' logos and prize or claim scams; a person checks new advertisers' artwork. The help assistant learns only from admin-approved answers. Dashboard next steps are statistical estimates from delivery: placements compared on the same days, artwork wear-out against the rest of the same ad spot, and sizes compared within sites. Diretsa suggests a change only when it is at least 90% sure it helps; otherwise it is labelled general advice. Effects are measured over time, not guaranteed.
A diretsa.com account with confirmed email, belonging to an advertiser or publisher organisation. The connector address is https://api.diretsa.com/mcp. You'll need:
On Team or Enterprise: an owner adds it under Organization settings → Connectors → Add → Custom → Web, using the same address. Each member then clicks Connect next to Diretsa under Customize → Connectors and signs in with their own Diretsa account.
ChatGPT asks you to confirm each action that changes something. Agent mode and deep research don't use custom apps, so use a normal chat.
If your organisation has Power Platform data policies, an admin may need to allow the connection.
The Diretsa page lists what the AI app asks for, then you click Allow or Cancel. It can ask for one or more of:
Give only what you need. If the app asks for more, click Cancel. You can disconnect and connect again later.
Each booking can be up to R10,000. Larger bookings, top-ups, card payments and bank details are done on diretsa.com. The app can only give you a Paystack payment link to open yourself.
Advertisers: "How did my campaigns do last week?", "Which placement got the most clicks for the money?", "Pause my Summer campaign", "Upload this image for the 300×250 slot: <link>".
Publishers: "What did I earn this month?", "Which orders are waiting for me?", "Raise the price of my leaderboard to R60 per thousand".
In Media Control, open Security → Connected AI apps and select Disconnect. Access stops straight away. You can also remove the connector in the AI app itself.
Menu names in Claude, ChatGPT and Copilot change from time to time. If yours look different, look for the custom connector or MCP option. Last checked 30 October 2026.
Sign up in minutes and list your ad space or plan your first campaign. Questions? We're on support@diretsa.com.
