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The workflow

From available ad space to a campaign report.

Publishers list their ad space. Advertisers top up and book it. Bookings from a person or an AI agent go through one AdCP sales agent, with the same rules. Diretsa runs the ad server, checks the proof and moves the money.

  1. 01

    Sign up and verify

    Create an account, confirm your email and set up your publisher or advertiser organisation. Prove you own your website or brand with a tag, a file or a DNS record. No website? Send your business details instead.

  2. 02

    List or plan

    Publishers list their ad spaces with sizes and rand prices. Advertisers top up by card, search websites, newsletters and screens, and plan a campaign against a budget.

  3. 03

    Book and run

    Bookings from a person or an AI agent go through one AdCP sales agent, with the same rules. Website and newsletter ads run through Diretsa's ad server, and screens through the free Diretsa player. New artwork is checked first. Other media, once opened for a publisher, are run by the publisher, who reports what ran with proof.

  4. 04

    Report and get paid

    Advertisers see what ran and pay only for delivery. Publishers see their earnings and are paid monthly into their bank account.

Who does what?

Publishers list ad space, set prices and ad rules, and serve the ads through our tags or the Diretsa player. Advertisers verify their brand (or, without a website, their business), top up, plan and book. Diretsa checks new advertisers and their artwork, serves website and newsletter ads, follows ad links daily, checks delivery and pays publishers.

Where the money goes

The advertiser's budget is held when a booking is approved. Delivered media is charged at the booked price; the rest returns to the advertiser. The publisher earns 70% of what was charged and is paid monthly; Diretsa keeps 30%. Delivery the publisher reports itself is paid after the advertiser's 30-day dispute window.

Terms of use

Ready when you are.

Sign up in minutes and list your ad space or plan your first campaign. Questions? We're on support@diretsa.com.

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