Terms of use

Diretsa is a product of Aha Core (Pty) Ltd, based in South Africa.

These terms cover use of our public website and Media Control service. These terms, together with the prices and settings shown in Media Control when you book or list, are the agreement for using Diretsa. If you have also signed a separate agreement with us, it takes precedence where the two differ.

You may create an account after confirming your email. Partner access is limited to the organisations and permissions assigned to you. Ownership verification is required for self-added sites and advertiser brands before campaigns can run. Use accurate account information, keep credentials confidential and notify us promptly if you suspect unauthorised use. Do not share an account or attempt to view or change another organisation’s records without authority.

If you act for a publisher or advertiser, you must have authority for the actions you take. Only people with the relevant permissions may manage records or approve spending and artwork. Removing access does not cancel an existing booking or erase a lawful payment obligation.

AI buying agents and AdCP keys. An advertiser may let its own AI buying agent, or one run by its agency, book through Diretsa's AdCP sales agent using an AdCP key created in Media Control. Everything done with that key is treated as done by the advertiser, with the same effect as if an authorised person had done it in Media Control. This includes finding placements, making, changing, pausing or cancelling bookings, and sending artwork. The advertiser is responsible for:

• how its agent is set up and instructed;
• keeping the key secret;
• the bookings and charges the agent makes.

Diretsa applies the same balance, booking limits, artwork checks and link rules to an agent's bookings as to any other booking. Diretsa does not check whether a booking matches what the advertiser told its agent to do. If a key may have been exposed, revoke it in Media Control and tell us immediately. Bookings made before the key was revoked stand, but they can be paused or cancelled like any other booking. Bookings made with a test key run on test accounts and are never shown to readers or charged for.

• Prices are in South African rand. Aha Core (Pty) Ltd is not registered for VAT, so no VAT is charged; if that changes, prices will show whether VAT is included and invoices will be tax invoices.
• Advertisers on prepaid accounts top up a balance by card through Paystack (minimum R100). Campaigns are charged from the balance only for what is delivered, at the booked price, and never more than the booking’s budget. The minimum booking is R100.
• The booking’s full budget is held from the balance when the booking is approved. When the campaign ends, whatever was not delivered returns to the balance.
• Unused balance stays in your account. If you close your account, we refund unused balance on request to the original payment method or a bank account in the advertiser’s name.
• Advertisers on credit accounts (by agreement with Diretsa) receive a monthly invoice, payable by the due date shown on it; new bookings stop while an invoice is overdue.
• Publishers earn the share of media revenue shown in Media Control (70% unless agreed otherwise) for delivery that was paid for. Earnings are paid monthly, from the 7th, to the bank account the publisher registered, once they reach R200; smaller amounts carry over. Payouts to new or changed bank details start 7 days after the change, to protect you from fraud. Earnings from delivery the publisher reports (not counted by Diretsa's ad server or the Diretsa player) are paid once the advertiser's 30-day dispute window has passed.
• If a card payment is disputed or reversed, we may take back the related balance or earnings.
• Diretsa may hold or withhold payment for delivery that is false, inflated, disputed in good faith, or broke these terms, while it is checked.

• A draft plan is not a booking. A booking is made only when an authorised person confirms it, and in an AI app only after you clearly say yes to the summary and the one-time code shown to you. Bookings above the limit shown can only be made in Media Control.
• Publishers can review each ad, block categories or brands, and accept or decline bookings for media they run themselves (or let Diretsa accept them automatically). Diretsa can refuse or stop an ad that breaks the law or these terms.
• Advertisers can pause a campaign at any time. Pausing stops further delivery and charges; it does not undo delivery that already happened.
• Publishers who run their own media (screens, print, radio and others) must report what actually ran, honestly, with proof where asked. Advertisers can dispute a report; Diretsa decides disputes from the evidence.
• Reports may be delayed or corrected. Raise a discrepancy within 30 days of the delivery date.
• Diretsa sells website display, newsletters and screens to every publisher, and opens other channels per publisher at its discretion. Each placement shows how its delivery is proven.
• Diretsa may hold new artwork for checking before it runs, refuse ads that look like scams or impersonation, and pause an ad whose link no longer leads to the advertiser's own website or approved pages.

You retain your rights in material you supply. You must have the rights and permissions needed to use it and its destination links. You authorise Diretsa and the relevant delivery providers and publishers to store, check, transmit and display that material only as needed to provide the agreed campaign and maintain required records. Ads may link only to your verified website or to pages and numbers Diretsa has approved as yours.

Artwork and advertising must comply with applicable South African law and the relevant publisher’s requirements. Do not supply unlawful, misleading, discriminatory or infringing content, malicious code, or personal information without a lawful basis. Technical or live approval does not certify that an advertisement is legally compliant.

Do not bypass access controls, interfere with delivery, scrape private records, falsify results, or misuse the service. Diretsa may restrict access or delivery where reasonably necessary to protect people, the network or legal compliance; we will explain the reason where lawful and practical.

The Diretsa name, website and service materials belong to their respective rights holders. These terms do not transfer ownership of the platform or grant permission to imply an endorsement.

Reports reflect the delivery and financial records available to the service. Impressions, clicks and click-through rates do not establish sales, leads or return on advertising spend. Delivery data can be delayed or corrected; flag discrepancies before relying on them for reconciliation.

Recommended next steps. The Dashboard may suggest changes, such as moving budget between placements, refreshing artwork or adjusting a price. These suggestions are statistical estimates from past delivery on Diretsa. Suggestions labelled "General advice" draw on published industry studies instead. Each suggestion shows how confident Diretsa is and a likely range of effect. They are not promises of results, and past delivery does not guarantee future delivery. Whether to follow a suggestion is your decision, and Diretsa does not act on one for you.

The Diretsa assistant. The assistant answers questions about Diretsa and about advertising generally. It answers from information Diretsa has prepared and from answers a Diretsa administrator has approved. Its answers can be incomplete or wrong, and they are not legal, tax or financial advice. Where an answer differs from these terms, our notices or your Media Control records, those prevail. The assistant cannot approve spending or change your account.

Automatic artwork check. New artwork is checked automatically, partly using AI, for signs of scams, impersonation and other breaches of section 5. The automatic check never rejects artwork on its own. A Diretsa staff member makes the decision when the check raises a concern, and for every new advertiser. Approval means only that the artwork passed these checks. It does not certify that the ad is lawful (see section 5).

If you connect an AI app, it acts with your account and the permissions you gave it. You are responsible for what you ask it to do. You can disconnect it at any time in Media Control.

We aim to provide a reliable service, but maintenance, third-party outages and other interruptions may affect availability or reporting. Any agreed service levels, remedies and allocation of responsibility belong in the relevant commercial agreement.

Each party remains responsible for its own conduct and obligations under applicable law and its agreements. Nothing in these terms excludes liability or limits a right that South African law does not permit to be excluded or limited, including applicable rights under the Consumer Protection Act or Electronic Communications and Transactions Act.

Our total liability to a business customer for any claim is limited to the amounts you paid us, or we paid you, in the 3 months before the claim, except where the law does not allow this limit (for example for gross negligence or fraud).

Our privacy notice explains how we handle personal information and POPIA requests. Our cookie notice explains browser storage and related technology. Using the website is not blanket consent to marketing or unrelated processing.

Publishers, advertisers and external sites have their own obligations and privacy notices. Linking to a site does not mean we endorse it or control its contents. Partners must meet their own obligations for audience data, newsletter recipients and advertising technology.

Full name and legal status: Aha Core (Pty) Ltd, a private company registered in South Africa.

Payments are processed by Paystack Payments South Africa. Paystack meets the card industry security standard (PCI DSS); Diretsa never sees your card details.

Membership of self-regulatory bodies or codes of conduct: none.

Consumers (people buying for themselves rather than for a business) may cancel a top-up within 7 days if none of it has been spent, as the Electronic Communications and Transactions Act allows.

These terms are governed by South African law. Contact Aha Core (Pty) Ltd using the details above to raise a service concern or dispute. These terms do not remove your right to use a competent court, regulator or another dispute process available under law or your agreement.

We may update these website terms and will show the effective date. Material changes affecting partner use will be communicated appropriately. Updates do not retrospectively change an agreed campaign or publisher contract without the agreement or legal basis required for that change.