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What is Diretsa?

How agentic ad infrastructure makes local media bookable by AI agents and people, starting in South Africa.

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Diretsa is the Agentic Ad Infrastructure for Emerging Markets. Starting with South Africa.

What Diretsa does

Diretsa turns local websites, newsletters, screens, billboards, radio and creators into ad space that AI agents and people can find, book and pay for in local currency, with proof that every ad ran. Live in South Africa first.

In emerging markets, most people's attention is on thousands of local publishers and screens that big ad platforms ignore. Buying them means emails, PDF rate cards and bank transfers, with no proof the ad ran. That makes small budgets uneconomic, and big brands can't buy at scale.

How it works

  1. Local media, made machine-readable. Each publisher's ad space is listed with a rand price, audience and format, and published through the open Ad Context Protocol (AdCP), so any AI buying agent can find it.
  2. Booked by AI or by people. Ask Claude, ChatGPT or Copilot, connect your own brand agent through AdCP, or use the console. Agents follow exactly the same rules as people. Nothing is spent until a person says yes in an AI app, or within the limits set on an agent's key.
  3. Money held, then paid on proof. The budget is held from a card top-up (from R100) or credit line before the ad runs. Diretsa's ad server, free screen player and video/audio (VAST) tags count delivery, or the publisher proves it with evidence. Publishers are paid monthly for what was proven; disputes are decided on the evidence.
  4. Trust built in. Brand and website ownership checks, ad and link checks before and while ads run, publisher ad rules, fraud and unusual-traffic checks, two-step sign-in for money, and POPIA-aligned privacy.

Who it is for

  • Local businesses: advertise locally from R100 by asking your AI assistant. No website is needed; Facebook, Instagram or WhatsApp works. Pay only for what's delivered.
  • Brands and agencies: connect your own AI brand agent through AdCP with keys locked to your verified brand and budget limits. Control its bookings, use one account across local media, and see proof in one report.
  • Publishers and media owners: get found by AI buying agents and brands without a sales team. Set your own prices and ad rules. Receive 70% of media revenue, paid monthly, with free screen and video/audio delivery tools.

Why South Africa first

Diretsa uses local currency and Paystack payments, supports budgets from R100 and serves a deeply local, multilingual media landscape. The model can add new countries' publishers and payment rails. Diretsa is live in South Africa today; other markets are planned.

Was something unclear? Email support@diretsa.com.