What is AdCP?
- AdCP (Ad Context Protocol) is an open standard for AI agents that buy media. Read about it at adcontextprotocol.org.
- Diretsa is an AdCP seller. Its sales agent is built on the official AdCP SDK and speaks AdCP over MCP with signed-in access. Console bookings go through the same sales agent in AdCP.
Create a key and connect
- Sign in to Diretsa and open AI agents in the console.
- Create an AdCP key for your advertiser organisation.
- Give your buying agent the key and the connection address shown in the console. Keep the key private.
What your agent can do
- Find placements: get_products.
- Book placements: create_media_buy.
- Change, pause or cancel bookings: update_media_buy.
- Send artwork: sync_creatives.
- Check booking status: get_media_buys.
- Read impressions, clicks and spend: get_media_buy_delivery.
Limits and checks
- Prepaid balance and trust-based limits apply to agents just as they do to people. Diretsa reviews a new advertiser's first bookings.
- Artwork is checked before it runs, including artwork sent by outside buying agents. A person checks a new advertiser's artwork.
- Ads link only to the verified site or approved pages. Diretsa re-checks live links daily.
- Every placement shows its proof level. Publisher ad rules apply to every booking.
Sandbox testing
- Sandbox test accounts can book, but their ads are never served and they are never billed.
For publishers: AdCP authorisation
- Diretsa publishes an AdCP adagents.json that authorises its sales agent to sell your listed placements. To confirm this from your own domain, add the line MANAGERDOMAIN=diretsa.com to https://yourdomain/ads.txt, or host a file at https://yourdomain/.well-known/adagents.json containing {"authoritative_location": "https://api.diretsa.com/.well-known/adagents.json"}. This is optional.
Using an AI app instead
- Claude, ChatGPT or Copilot can plan and book in plain language. Every booking needs your clear yes in the chat with a one-time code, up to R10,000 per booking. Top-ups, payments and bank details stay on diretsa.com.
- Read the AI-apps guide, or see AI agents and AdCP for how it fits together.
Was something unclear? Email support@diretsa.com.